Latisse
The Evolution of LashGlamour
Eyes have forever been considered important symbols of beauty. So, it’s no wonder that for centuries women have gone to great lengths for great lashes and eyes with stopping power.
“The eyes aren’t just the windows to the soul, they’re often the first thing people will notice about you,” says Dr. Rick Balharry of the Canmore MediSpa & Laser Centre. “Long, dark, full lashes are an important marker of beauty for many women – defining how beautiful or confident they feel.”
The eye beauty category is number one in Canada, and it is no surprise that innovation is driving this category and expanding to a new offering in the field of aesthetic medicine. New research shows that more than half of women (54 per cent) want to grow their own natural eyelashes longer, darker and thicker.
“Latisse, for example, represents a new era in the field of medical aesthetics,” says Dr. Rick Balharry . “It is the next innovation that gives women the ability to grow their natural eyelashes longer, darker and thicker, moving the focus from eye beauty to eye rejuvenation.
Among the latest advancements in aesthetic medicine is LATISSE™, the first and only prescription treatment to grow natural eyelashes longer, thicker and darker that is now approved in Canada. LATISSE™ is an eyelash growth product applied once-daily to the upper eyelid margin at the base of the eyelashes. Lashes grow gradually over time with most people beginning to see longer lashes in about eight weeks, with full growth at 16 weeks.
“For the first time in history women can enhance the lashes they were born with by growing them longer, darker and thicker,” says Dr.Rick Balharry.
As with any medical aesthetic treatment, Dr. Balharry reminds women to consult with an aesthetic-specialty physician to discuss potential risks, side-effects, clinical history and individual benefits.
Lash Glamour through the Ages
- In ancient Egypt, men and women alike would use kohl, a powdery mix of soot and metal, to define eyelashes and eyebrows.
- During the Renaissance, the trend was towards thin and high-arched eyebrows.
- The Victorian Age marked a rebirth in glamorous, lush eyelashes. In those days, women created homemade mascaras, using ashes, elderberry and castor oil.
- The first commercial mascara was invented in the 19th century.
- The early 20th century marked a rise in Hollywood ‘eye’-cons. The likes of Marlene Dietrich, Greta Garbo, Marilyn Monroe and Twiggy used everything from make-up to false eyelashes and eye lash curlers to make lashes stand out.
- In 2010, the first and only prescription eyelash growth product – LATISSE™ – is approved by Health Canada to grow natural eyelashes longer, fuller and darker.